The Elements of Digital Design

To understand the meaning of design is...to understand the part form and content play...and to realize that design is also commentary, opinion, a point of view, and social responsibility. To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.

Design is both a verb and a noun. It is the beginning as well as the end, the process and the product of imagination.
Paul Rand Graphic Designer
From his book, Design, Form and Chaos,
Yale University Press, New Haven, 1993

  • WR#3A: Private Writing: Based on your experience with Blogs on Parade, please make a list of 5-10 design principles that you value.
  • Choose a font style from a magazine, book, or web site and identify it using Identifont
  • Choose the Register tab to create a new account on Adobe's Kuler
    • Choose a link from the bottom left menu and read about color theory.
    • Indulge in some color play, create a new color theme, name it, tag it, and share it please.
  • Whole group discussion related to elements of design prompted by: "Twenty Reminders for Working Designers" from Timothy Samara's book, Design Elements_A Graphic Style Manual, Rockport Publishers, Inc., 2007.
  • Return to your Private Writing please. How might you modify your list? What do you want to keep in mind as you begin to design your blog? (Follow this link to review our findings.)
For fun, watch Helvetica, a PBS Independent Lens film which explores the history of Helvetica type.